Facebook began as a social media platform exclusively for college students, and even after it was opened up to the public, students remain a significant segment of its user base. Whether you’re an established institution seeking to reach new prospective students or looking for creative ways to engage current students, Facebook offers several tools like this that can help you get started.
Colleges can take advantage of the platform’s popularity among young people by creating and managing Facebook pages that feature their programs, events, and news. They can also create ads targeting potential students. Facebook’s ad creator allows you to target users based on their education, age, and other factors.
In addition to Facebook’s ad tools, colleges can use Facebook Live to broadcast campus life and recruit students. They can also host contests where students compete to win prizes like scholarships or internships. The social network has also incorporated Stories, a format popularized by Snapchat and adopted by other apps such as Instagram and Facebook. These formats enable users to post a series of images or video clips that are visible for 24 hours before disappearing. The ephemeral nature of these posts has proved to be particularly appealing to Gen Z, who value instant and authentic content.
While many college campuses were closed during the coronavirus pandemic, some schools opted to keep their doors open and provide students with virtual community support through Facebook. The platform now has a dedicated college-only section called Facebook Campus that allows students to connect with fellow alumni, professors and staff, and other members of their school’s community. It has been launched as a pilot program for 30 US colleges, with more to join in 2021.
Unlike Facebook profiles, Campus profile photos are separate from those on regular Facebook. The service enables students to browse a directory of classmates and participate in discussions within groups that only other campus members can see. It also includes a chat function that allows students to text other campus residents without having to friend them on Facebook or exchange phone numbers.
Facebook has solicited input from mental health experts to ensure that Campus takes student well-being into account right here. For example, it has a notification that warns students not to share personal information on the site, and the company says its algorithms may automatically flag content that might be upsetting or distressing. The company also plans to let students control the privacy settings for Campus, just as they do for other Facebook services.
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